The carnival-themed spectacle that took over New York City’s former South Street Seaport included IRL games and an appearance by Taylor Swift, but that didn’t stop guests from forgetting the headlining reason they were there: Tommy Hilfiger’s see-now-buy-now show starring (and designed by) Gigi Hadid.
The 21-year-old beauty hit the runway in sleek leather pants and a sporty military jacket, a reflection of the youthful style she hoped to evoke with her work. “I obviously wanted to give Tommy my best because he gave me this opportunity and so I had to make everything perfect and I had to stay eight hours ’cause two wasn’t going to do it,” she told Soicando backstage before the show, referring to the time she spent choosing buttons and shapes inside Hilfiger’s design studio. “Perfection takes time and we tried to get as close to it as possible. We love it.”
For Hilfiger, working with Hadid was a no brainer. “I knew what she wore off stage and I love the fact that she likes rock-n-roll t-shirts and skinny jeans and cool boots. And I like that sort of mix of what she wears, which is really inspired by where she’s from, Southern California. I love that vibe and that look,” he told us of her style. “When she came into the design room I could see passion in her eyes right away. I was like, ‘OK, This is going to be fun. It’s going to be easy.’ Because she knows exactly what she likes, exactly what she doesn’t like, and she lead the charge.”
So did the model have any nerve-preventing rituals to complete before showing off her collection? “This is my first designing job, so I don’t know! What’s good luck?” she asked Tommy, who added, “I’m turning this over to Gigi tonight, because in addition to modeling, she’s gonna look at all the models and make sure she’s happy with their hair, with the way they look, and she’s gonna say, showtime!”
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